IT’S PLAYTIME
VIRGIN MEDIA

All work and no play can make life very dull. So Virgin Media is here to help us all find our play. Our nationwide through the line campaign for Virgin Media brings this idea to life by showing a series of toy figurines breaking free from their packaging to have some fun in a closed department store at night-time. But these aren’t your typical action figure type toys. There’s the Financial Advisor, the IT Technician, the Call Centre Operator. These toys represent all of us who’ve become trapped in the everyday grind. We watch as they use a combination of tech and toys to find their play. It’s Playtime.

AWARDS

ICAD 2023

VOD Single - Bronze

Credits:

Board Creative Director: Ger Roe
Creative Director: Peter Dobbyn
Senior Creative: Nick Doring
Head of Strategic Planning: Chloe Hanratty
Strategic Planning Director: Fay Quilligan
Head of Production: Niamh Skelly
Business Director: Sinead Dennis
Senior Account Director: David Carter
Senior Account Manager: Sara Morrow
Senior Account Manager: Cormac Dooley
Art Director: Cormac O'Connor
Copywriter: Craig Fitzpatrick
Finished Art: Tim Kavanagh
Production Manager: Gavin Kenny

Production Company Credits:
Director: Chris Balmond
Producer: Andrew Freedman
Line Producer: Paula Stewart
Production Coordinator: Kate Gurren
DOP: Will Bex
Production Designer: James Hatt
Editor: James Rosen @Final Cut
Service Company: B2Y Productions
B2Y Producer: Vladdy Karanikolov
B2Y Executive Producer: Ivan Ivanox
Animation Studio: Freefolk
VFX Producer: Laura Rickeets
Creative Director: Jason Watts
Head of CG/CG Lead: Harin Hirani
Nuke Lead: Rob Sheridan
Flame: Andy Copping
Grade: Marty McMullan